Former Apple executives have released a new app for the iPhone that is already causing a stir. They have made something they call “Caffine”. It is an app that allows users to watch some of their very favor gamers as they play the games they love to play.
The viewing of others playing games is nothing particular new. This has been a popular activity for some time. What is different is how many companies are getting involved with providing these service. They see all of those eyeballs viewing something and understand the marketing potential behind that.
These Apple executives who made the app thought that this would be a more social and safe way for people to view game play compared to “Twitch” by Amazon. They also developed it so that it is incredibly easy to use. They wanted anyone who got their app to have no difficulty at all getting to the point where they were able to view the players that they wanted to whenever they wanted to do so.
There is a “one click” easiness about this app that makes it truly desirable even for new users. That is the kind of thing that brings out big numbers when it comes to people who have subscribed to this application already. Considering that, other developers are likely to launch their own versions of this soon. Before long, we all may be looking at our smartphones not to answer texts or e-mails but to watch our favorite video games being played by experts.