In the world of the internet, digital devices have created a social gaming atmosphere. That means that people who don’t even know each other can connect, compete, and collaborate with each other across the world. All it takes is an internet connection. And Australian gaming company Aristocrat seems to have caught on to this trend.
Based out of Seattle, a company named Big Fish (which makes the game of the same name) was picked up by Aristocrat. The CEO excitedly mentioned the additional revenue and customer information potential.
“When you purchase a company like this, you’re getting the customer list just as much as you are the proven cash flows.” He said.
Time will tell, but it seems like the gaming giant is going to move more into social gaming as time goes on. Big Fish was a big catch, but it seems like there might be bigger fish to fry in the future.
Long gone are the days when companies stuck to their lane. Today, they constantly shift their focus and create new value to keep up with the digital realities we are all living in. When social gaming started becoming big, companies like Aristocrat noticed. From their humble start manufacturing equipment for gaming, they now have a whole new way to inject revenue. This is good for the gamer, because more opportunities and competition mean more innovation and better pricing for the consumer.