Chairman Films and the Pala Casino Spa and Resort in California are among the latest companies that have chosen to invest in social gaming platforms to increase their bottom line. These two firms are betting on the power of social gaming to promote their business ventures and increase engagement among their customers and social media followers.
In the case of Chairman Films, the company has entered into an agreement with World Poker Fund Holdings, an established social gaming platform developer, to produce a new television series. The idea is to create a new brand named “Four Kings,” which will also be the name of the series. In producing Four Kings, Chairman Films hopes to showcase the social gaming apps developed by World Poker Fund Holdings while adding an interactive aspect to the series.
As a television show, Four Kings will look into the lives of a group of friends living in Las Vegas. The four friends have chosen to make gambling and hedonism their lives; they may win some and lose some, but their friendship never weakens.
In the case of Pala Casino, the San Diego resort property is adding more social gaming titles to its existing platform. Through MyPalaCasino.com, guests of the resort have been able to play classic casino table games since November. The new additions include horse and dog racing as well as a velodrome simulation.
The social gaming strategy being utilized by Pala Casino intends to give guests the opportunity to earn points that they can redeem for perks when they stay at the resort.