Online Card Game Companies Tackle the Indian Market

As internet access explodes in India, two companies are trying to corner the country’s booming online gaming market. This sector is worth about $290 million and is projected to grow to $1 billion by 2021. With the high popularity of traditional card games in India, the challenge is to convert these gamers to digital platforms.

Witty Games is a subsidiary of Hyderabad-based company Head Infotech, founded in 2006. Since most of India’s population connects to the internet with mobile devices, the company focuses on card game apps like Rummy King and In-Between. Witty Games also runs the largest game portal in India, Ace2Three. The company’s apps are available on both Android and Apple devices. As Witty Games continues to expand, they hope to reach a larger share of the country’s lucrative mobile gaming market.

Witty Games may have the backing of a traditional parent corporation, but Navkiran Singh’s was built from the ground up. Singh left his engineering job in 2014 to start the company with his brother and college friends. Due to laws protecting Indian-made software, the team had to design and built all of the components of Pokerbaazi themselves, rather than relying on foreign products. With over 200,000 regular registered users, the site has become a success story in the Indian market. The company has promoted its brand by hiring famous poker players like Jasven Saigal to put on live tournaments. They also scored a coup last year when they signed popular Bollywood actress Sunny Leone as their brand ambassador.