These last few years the worlds of beauty, makeup and fashion have seen some monumental changes. The introduction of the internet has meant that people who love makeup and who are always looking for new lipsticks, eyeshadow, lip gloss, bronzer and for new inventive ways of wearing them now have access to more information about makeup and more options than they have ever had. Rather than flipping through the pages of a fashion magazine to search for features that were created by a beauty editor in New York City consumers who are enthusiasts of makeup need to look no further than their smartphone’s Instagram app to find inspiration for their makeup looks.
These days beauty bloggers and everyday people are posting to social media, sharing reviews of their favorite makeup and sharing new looks that they have created by using makeup in unconventional ways. Once upon a time it seemed as though consumers were often encouraged to use makeup to enable them to conform to a standard of beauty that was set by someone other than themselves. These days however it seems as though beauty consumers are using makeup to express themselves and to set themselves apart from other people. Arguably it is this desire for unconventional aesthetics that has enabled entrepreneurs such as Doe Deere of the online beauty company Lime Crime to be so successful. Some might say that it was Doe Deere’s company Lime Crime that helped to pioneer so many of the eye-catching and bold makeup trends that have been popularized on the internet. Many beauty enthusiasts now prefer colors that were once thought to be unconventional such as wearing dark blue lipstick or even wearing green lipstick. Doe Deere was among the pioneers who showed other young women that adhering to a standard of beauty that was unconventional could be okay and could even be more interesting than following trends that were set by gatekeepers in the worlds of beauty and fashion.
If you pay any attention to conversations about beauty standards, makeup, clothes and fashion media you probably know that even though many women like to read fashion magazines or to buy makeup they can often ended up feeling boxed in by these things. Some people can be made to feel as though the way they look does not align with the way that the world defines beauty and the ideas about what beauty is. What entrepreneurs such as Doe Deere have been able to do is help give people the tools to create a definition of beauty that is more expansive and that aligns with a consumer’s values. Lime Crime has helped its customers to accomplish this by giving them access to bold lip colors that normally were not the sorts of colors sold by larger brand names in the beauty industry. By being able to purchase orange lipstick or lipstick that would make their lips look shiny and green from Lime Crime some beauty consumers were likely able to have the chance to express themselves and to challenge ideas about what is beautiful that they normally might not have had. Learn more: https://ideamensch.com/doe-deere/