Social slot machine gaming has declined on the Zynga platform as of late. Still, the social gaming company has been able to report record revenues. This was the first time that it has been able to turn a profit at all since 2010. Right when some people wanted to count them down and out, the company rebounded by posting great numbers.
A lot of the concern for the company stemmed from the fact that they had less than appealing numbers in terms of social slot machine games. There were fewer players on those games, and that should have been something that contributed to the general decline of revenues in general for the company many people assumed. However, that was not necessarily the case. Instead, the company was able to post the best numbers that they have ever had.
The success is being attributed to the fact that the company has always been “mobile first” oriented. In other words, they have focused on how to put their content on the smartphones of their users rather than just out on the Internet as a whole. That matters to a lot of people because many people turn to their phones well before they turn to their computers these days.
Harpan Solitare and Peak Games were two companies acquired by Zynga in the past year, and that has helped to boost those revenues as well. In short, Zynga appears healthier than ever as social gaming remains something that is here to stay for the long term.