Secrets of An Entrepreneur: Doe Deere

Anyone who keeps tabs on beauty trends on social media knows about Doe Deere. She is the founder and CEO of the indie makeup company, Lime Crime. Lime Crime Cosmetics is a well-known innovative brand that changed up the way women think about makeup. From rich, matte lip shades called “Velvetines” to a wide array of unusual, brilliant, hair colors, Lime Crime is setting trends online with over 2.6 million Instagram followers. During these days of downsizing, outsourcing, and high unemployment, many individuals are following their hearts and trying to start their own business.

For anyone who does not know Doe Deer’s backstory, she came to New York from Russia as a teenager. She explored the New York music scene, performing with a band. Then she began taking her love of makeup to the next level by starting her own company with little money and a big dream. The story of this woman, an immigrant to the United States, who built her own beauty empire is inspiring. Although every individual’s path is unique, Doe Deere is quick to share advice and encourage others to follow their own dreams. Learn more: http://inspirery.com/doe-deere/

 

A recent interview with Doe Deere on frenchtribune.com, titled “How The Controversial Doe Deere Became a Successful Entrepreneur”, http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur, gives a glimpse of what it takes to build and run your own company.

 

First of all, Doe Deere recommends finding your passion. She advises that you have to be dedicated and passionate about your vision and goals. Often the road is hard and entrepreneurs need to make sacrifices and do what it takes along the way to get where you want to be.

 

Next, is honing and developing your skill set. Ms.Deere advises that everyone has talents and skills. You just need to develop them. She cites that doing what you can naturally do well and have an aptitude for is easier than trying to invent or learn something completely new. Case in point she started with a love of makeup and artistic talent and took parlayed that into a business.

 

When problems arise (and they always do) Ms. Deere advises to tackle them head on. Mistakes can also be an opportunity for learning and growth. There is wisdom to be learned from others so pay attention to what is trending in your type of business and use successful entrepreneurs as role models.

 

To be successful in business, a certain amount of fearlessness is involved. You have to take risks for rewards. That means thinking out of the box, and daring to be a rebel of sorts, like Doe Deere. Playing it too safe is risky for entrepreneurs.

 

Doe Deere made her name through hard work, perseverance and a creative spirit that refused to give up when the going got tough. To live a dream means doing what you love, and Ms. Deere loves selling high-quality cosmetics to her “fearless pack of unicorns” who adore her beauty products. To learn more about Lime Crime cosmetics, visit https://www.limecrime.com/.


Good Leadership at Innovacare as Rick Shinto and Penelope Kokkinides

Innovacare has made a name for itself as one of the best healthcare service provider in North America. For the longest time the company has been keen and insistent on the importance of quality service, which in turn helps, them provide excellence medical care for all their customers. This they have been able to achieve through the type of leadership that the company has had. The success of this is owed to excellent leadership under the head of Rick Shinto the CEO. Shinto has over two decades of experience in medical services hence his ability to steer the company in the right direction.

He has gained experience over the years because of adequate mentorship from some of the best doctors in the world who have all contributed to his excelling career and even equipped him with necessary skills to make him one of the best pulmonologists in the country. Through this experience he has also been able to achieve a lot as far as gaining skills to run medical practices. He also has great sense of judgment on what facilities need to be able to provide adequate service to their customers because he has been in a position where he has treated so many patients before. Innovacare has been able to grow extensively under his care to the leading position it holds today as a health care service provider. Dr. Shinto has both medical expertise and managerial expertise, which makes it possible for him to handle the administrative part of the company effectively. Visit Bloomberg.com for more info on Penelope Kokkinides.

Shinto has been able to transform Innovacare and make it a dominant brand in the highly competitive sector. He is focused on continuing to provide customers excellent quality treatment through educating patients on the diseases and other conditions that could be affecting them. He acknowledges the different treatment plans depending on their issues. This is the reason why he came up with different medical cover plans for every individual.

Dr. Shinto also works hand in hand with Penelope Kokkinides who serves, as the chief administrative officer. Penelope Kokkinides has been a significant influence on the success of the company. She has a wealth of experience gained from working with medical institutions especially on the organization of these institutions. She has served in several board of executives for several medical organizations including the center light health care. The experience she gained from these organizations has come in handy I helping her attain the high qualities Innovacare works to attain. Learn more about Penelope on Bizjournals.


Doe Deere’s Passion for Creativity and Drive for Success

Doe Deere has made a name for herself in the beauty industry. This native born Russian is the creator of Lime Crime cosmetics. Although her line of makeup is extremely popular today, she did go through a process before finding a business venture that would work well for her. As a recognized female within the business industry, Doe is often asked to speak at functions geared toward helping other women looking to enter the world of business. She has also been the topic of many online articles focusing on women in business.

When asked about her rise to the top, Doe Deere is quick to tell people how she turned her passion for creativity into a lucrative business. Even at a young age, Ms. Deere had big dreams of becoming a success. Moving from Russia to the United States, Ms. Deere found herself in New York City at the age of 17. Doe became interested in making it as a musician. The time she spent as a musician in New York and Los Angeles helped her understand the way the world of business worked.

Using Her Creative Skills

Doe Deere always had a passion for creativity and color. When she was 13 she decided to sell temporary tattoos to her schoolmates. In order to sell the tattoos she had to first convince her friends that they were cool to wear. Her success with Lime Crime started in a somewhat similar manner. Ms. Deere often shares the story of how she loved using bright colors for her own makeup looks, but found it almost impossible to purchase the colors she enjoyed using. It was this drive for creating her own unique look that gave her the idea of creating a new line of cosmetics.

Combining her experience in the music world with her education in fashion, Doe Deere was able to create a line of lip colors and eye shadows that were completely new to the beauty industry. After launching Lime Crime online, she was amazed at how many other women were looking for the same options in makeup as she was. She firmly believes her rise to success was due to the passion she had for what she created. Doe Deere often says she believes everyone has something special to offer they just need to listen to their inner voice to achieve their goal.


Meet Helane Morrison, the Lady who Believes in Transparency

Helane Morrison has a bachelor’s degree in Journalism from the prestigious Northwestern University in Illinois. She also attended University of California Berkeley School of Law for further studies. Other than being a down to earth lady, Ms. Morrison is an effective speaker. She talks about matters related to compliance as well as legal matters that are as a result of investment advisories. Ms. Morrison is a member of the board at the Regional Parks Foundation and is also a member of the board of American Bar Association.

 

Currently, Ms. Morrison is serving as the Chief Compliance Officer of Hall Capital Partners, one of the biggest advisory law firms in San Francisco, California. Ms. Morrison also serves as a member of the executive committee of Hall Capital Partners. Hall Capital is aware of the way people lost their lifetime savings during the 2008 economic crash. Since then, people began placing their finances close to themselves. Since the economic meltdown, Hall Capitals have come to the rescue of many people by ensuring there is integrity, accountability as well as there is regulatory compliance in all matter touching the finances of its clients.

 

Ms. Morrison has proven to be a very sharp, hardworking as well as a firm lady in this male dominated sector. She believes that there is the need to make solid and ethical investments for their clients. Before being entrusted with client money, the brokerage firms available or the mutual fund’s advisors in place or even the financial advisors must be thoroughly scrutinized to ensure that the investments are in safe hands. Ms. Morrison works with a team of enforcement staff. Whenever the team suspects an anomaly, they move very quickly to enforce disciplinary actions that usually go on to correct the mistake. They even press criminal charges whenever necessary.

 

. She worked for Securities and Exchange Commission for eight years (1999-2007). Her duties and responsibilities included enforcement of securities as well as litigation issues. Also, she was also responsible for regulatory compliance in Northern California as well as in other five states when she was appointed the regional director. Some of the big names that she had to deal with involved Google, NextCard Inc. as well as Hewlett-Packard and HBO. Ms. Morrison was also the person who exposed the American Amicable fraud where the company had sold false securities to more than 50,000 people.