Doe Deere Taps into the Consumer Base that Other Companies Neglected

Doe Deere is doing her part when it comes to creating a new brand of cosmetics that does not look like anything else that is out there. It is hard to put Doe Deere in any type of box because what she is doing does not look like anything that has been done by Covergirl or Revlon. Lime Crime is the brand that she created, and it comfortably stands on its own as one of the most creative brands of this era.


It is relatively easy for Doe Deere to run circles around her competition when it comes to the millennial crowd because she is young herself. It is one thing when you are an older executive for a major company that is trying to market to a group of young people. It is something completely different when you are part of the youthful generation that is patronizing your products. This is how someone like Doe Deere has been able to expand her brand and infiltrate a cosmetics world that has typically been run by older professionals.


In the cosmetics industry there really is no face associated with the brands that are considered to be major players in the makeup world. Mary Kay obviously is a company that has been run by women with independent sale consultants, but in other companies no one really knows if the leadership is a man or a woman.


The reason for this is that these people that sit in the CEO positions are not actively promoting the brand. They are too high up in the chain within the company to be an active force that promotes the brand. Doe Deere, by contrast, is someone that has proven that success comes with connecting with the consumers. She is someone that has taken an active role in promoting what she is selling, and Lime Crime has been so much better because of this.


It is very possible that Doe Deere saw this as a window of hope after she attempted to start her own fashion line through eBay. This clothing line would not take off in the way that she planned for it to take off, but she found great success with Lime Crime cosmetics.


Part of the reason for this may have been based on her unique approach to cosmetics. When it came to selling clothing she had an eye for fashion, but she wasn’t necessarily presenting anything that was all that you new from what her rivals were offering. With the Lime Crime Cosmetics, however, Doe Deere has planted a seed of mischief with fun-filled products that are a bit on the wild side. This is what makes many of her consumers take to this brand.


Doe Deere has been able to solidify herself as the outcast of the cosmetics world, and in this day in age of cyber marketing other consumers that may be feeling alienated by mainstream makeup brands are naturally adapting to Doe Deere. She’s the new voice of her generation. Learn more:


How Doe Deere And Lime Crime Launched A Beauty Revolution

These last few years the worlds of beauty, makeup and fashion have seen some monumental changes. The introduction of the internet has meant that people who love makeup and who are always looking for new lipsticks, eyeshadow, lip gloss, bronzer and for new inventive ways of wearing them now have access to more information about makeup and more options than they have ever had. Rather than flipping through the pages of a fashion magazine to search for features that were created by a beauty editor in New York City consumers who are enthusiasts of makeup need to look no further than their smartphone’s Instagram app to find inspiration for their makeup looks.


These days beauty bloggers and everyday people are posting to social media, sharing reviews of their favorite makeup and sharing new looks that they have created by using makeup in unconventional ways. Once upon a time it seemed as though consumers were often encouraged to use makeup to enable them to conform to a standard of beauty that was set by someone other than themselves. These days however it seems as though beauty consumers are using makeup to express themselves and to set themselves apart from other people. Arguably it is this desire for unconventional aesthetics that has enabled entrepreneurs such as Doe Deere of the online beauty company Lime Crime to be so successful. Some might say that it was Doe Deere’s company Lime Crime that helped to pioneer so many of the eye-catching and bold makeup trends that have been popularized on the internet. Many beauty enthusiasts now prefer colors that were once thought to be unconventional such as wearing dark blue lipstick or even wearing green lipstick. Doe Deere was among the pioneers who showed other young women that adhering to a standard of beauty that was unconventional could be okay and could even be more interesting than following trends that were set by gatekeepers in the worlds of beauty and fashion.


If you pay any attention to conversations about beauty standards, makeup, clothes and fashion media you probably know that even though many women like to read fashion magazines or to buy makeup they can often ended up feeling boxed in by these things. Some people can be made to feel as though the way they look does not align with the way that the world defines beauty and the ideas about what beauty is. What entrepreneurs such as Doe Deere have been able to do is help give people the tools to create a definition of beauty that is more expansive and that aligns with a consumer’s values. Lime Crime has helped its customers to accomplish this by giving them access to bold lip colors that normally were not the sorts of colors sold by larger brand names in the beauty industry. By being able to purchase orange lipstick or lipstick that would make their lips look shiny and green from Lime Crime some beauty consumers were likely able to have the chance to express themselves and to challenge ideas about what is beautiful that they normally might not have had. Learn more:


Secrets of An Entrepreneur: Doe Deere

Anyone who keeps tabs on beauty trends on social media knows about Doe Deere. She is the founder and CEO of the indie makeup company, Lime Crime. Lime Crime Cosmetics is a well-known innovative brand that changed up the way women think about makeup. From rich, matte lip shades called “Velvetines” to a wide array of unusual, brilliant, hair colors, Lime Crime is setting trends online with over 2.6 million Instagram followers. During these days of downsizing, outsourcing, and high unemployment, many individuals are following their hearts and trying to start their own business.

For anyone who does not know Doe Deer’s backstory, she came to New York from Russia as a teenager. She explored the New York music scene, performing with a band. Then she began taking her love of makeup to the next level by starting her own company with little money and a big dream. The story of this woman, an immigrant to the United States, who built her own beauty empire is inspiring. Although every individual’s path is unique, Doe Deere is quick to share advice and encourage others to follow their own dreams. Learn more:

A recent interview with Doe Deere on, titled “How The Controversial Doe Deere Became a Successful Entrepreneur”,, gives a glimpse of what it takes to build and run your own company.

First of all, Doe Deere recommends finding your passion. She advises that you have to be dedicated and passionate about your vision and goals. Often the road is hard and entrepreneurs need to make sacrifices and do what it takes along the way to get where you want to be.

Next, is honing and developing your skill set. Ms.Deere advises that everyone has talents and skills. You just need to develop them. She cites that doing what you can naturally do well and have an aptitude for is easier than trying to invent or learn something completely new. Case in point she started with a love of makeup and artistic talent and took parlayed that into a business.

When problems arise (and they always do) Ms. Deere advises to tackle them head on. Mistakes can also be an opportunity for learning and growth. There is wisdom to be learned from others so pay attention to what is trending in your type of business and use successful entrepreneurs as role models.

To be successful in business, a certain amount of fearlessness is involved. You have to take risks for rewards. That means thinking out of the box, and daring to be a rebel of sorts, like Doe Deere. Playing it too safe is risky for entrepreneurs.

Doe Deere made her name through hard work, perseverance and a creative spirit that refused to give up when the going got tough. To live a dream means doing what you love, and Ms. Deere loves selling high-quality cosmetics to her “fearless pack of unicorns” who adore her beauty products. To learn more about Lime Crime cosmetics, visit

Good Leadership at Innovacare as Rick Shinto and Penelope Kokkinides

Innovacare has made a name for itself as one of the best healthcare service provider in North America. For the longest time the company has been keen and insistent on the importance of quality service, which in turn helps, them provide excellence medical care for all their customers. This they have been able to achieve through the type of leadership that the company has had. The success of this is owed to excellent leadership under the head of Rick Shinto the CEO. Shinto has over two decades of experience in medical services hence his ability to steer the company in the right direction.

He has gained experience over the years because of adequate mentorship from some of the best doctors in the world who have all contributed to his excelling career and even equipped him with necessary skills to make him one of the best pulmonologists in the country. Through this experience he has also been able to achieve a lot as far as gaining skills to run medical practices. He also has great sense of judgment on what facilities need to be able to provide adequate service to their customers because he has been in a position where he has treated so many patients before. Innovacare has been able to grow extensively under his care to the leading position it holds today as a health care service provider. Dr. Shinto has both medical expertise and managerial expertise, which makes it possible for him to handle the administrative part of the company effectively. Visit for more info on Penelope Kokkinides.

Shinto has been able to transform Innovacare and make it a dominant brand in the highly competitive sector. He is focused on continuing to provide customers excellent quality treatment through educating patients on the diseases and other conditions that could be affecting them. He acknowledges the different treatment plans depending on their issues. This is the reason why he came up with different medical cover plans for every individual.

Dr. Shinto also works hand in hand with Penelope Kokkinides who serves, as the chief administrative officer. Penelope Kokkinides has been a significant influence on the success of the company. She has a wealth of experience gained from working with medical institutions especially on the organization of these institutions. She has served in several board of executives for several medical organizations including the center light health care. The experience she gained from these organizations has come in handy I helping her attain the high qualities Innovacare works to attain. Learn more about Penelope on Bizjournals.

Doe Deere’s Passion for Creativity and Drive for Success

Doe Deere has made a name for herself in the beauty industry. This native born Russian is the creator of Lime Crime cosmetics. Although her line of makeup is extremely popular today, she did go through a process before finding a business venture that would work well for her. As a recognized female within the business industry, Doe is often asked to speak at functions geared toward helping other women looking to enter the world of business. She has also been the topic of many online articles focusing on women in business.

When asked about her rise to the top, Doe Deere is quick to tell people how she turned her passion for creativity into a lucrative business. Even at a young age, Ms. Deere had big dreams of becoming a success. Moving from Russia to the United States, Ms. Deere found herself in New York City at the age of 17. Doe became interested in making it as a musician. The time she spent as a musician in New York and Los Angeles helped her understand the way the world of business worked.

Using Her Creative Skills

Doe Deere always had a passion for creativity and color. When she was 13 she decided to sell temporary tattoos to her schoolmates. In order to sell the tattoos she had to first convince her friends that they were cool to wear. Her success with Lime Crime started in a somewhat similar manner. Ms. Deere often shares the story of how she loved using bright colors for her own makeup looks, but found it almost impossible to purchase the colors she enjoyed using. It was this drive for creating her own unique look that gave her the idea of creating a new line of cosmetics.

Combining her experience in the music world with her education in fashion, Doe Deere was able to create a line of lip colors and eye shadows that were completely new to the beauty industry. After launching Lime Crime online, she was amazed at how many other women were looking for the same options in makeup as she was. She firmly believes her rise to success was due to the passion she had for what she created. Doe Deere often says she believes everyone has something special to offer they just need to listen to their inner voice to achieve their goal.

Meet Helane Morrison, the Lady who Believes in Transparency

Helane Morrison has a bachelor’s degree in Journalism from the prestigious Northwestern University in Illinois. She also attended University of California Berkeley School of Law for further studies. Other than being a down to earth lady, Ms. Morrison is an effective speaker. She talks about matters related to compliance as well as legal matters that are as a result of investment advisories. Ms. Morrison is a member of the board at the Regional Parks Foundation and is also a member of the board of American Bar Association.


Currently, Ms. Morrison is serving as the Chief Compliance Officer of Hall Capital Partners, one of the biggest advisory law firms in San Francisco, California. Ms. Morrison also serves as a member of the executive committee of Hall Capital Partners. Hall Capital is aware of the way people lost their lifetime savings during the 2008 economic crash. Since then, people began placing their finances close to themselves. Since the economic meltdown, Hall Capitals have come to the rescue of many people by ensuring there is integrity, accountability as well as there is regulatory compliance in all matter touching the finances of its clients.


Ms. Morrison has proven to be a very sharp, hardworking as well as a firm lady in this male dominated sector. She believes that there is the need to make solid and ethical investments for their clients. Before being entrusted with client money, the brokerage firms available or the mutual fund’s advisors in place or even the financial advisors must be thoroughly scrutinized to ensure that the investments are in safe hands. Ms. Morrison works with a team of enforcement staff. Whenever the team suspects an anomaly, they move very quickly to enforce disciplinary actions that usually go on to correct the mistake. They even press criminal charges whenever necessary.


. She worked for Securities and Exchange Commission for eight years (1999-2007). Her duties and responsibilities included enforcement of securities as well as litigation issues. Also, she was also responsible for regulatory compliance in Northern California as well as in other five states when she was appointed the regional director. Some of the big names that she had to deal with involved Google, NextCard Inc. as well as Hewlett-Packard and HBO. Ms. Morrison was also the person who exposed the American Amicable fraud where the company had sold false securities to more than 50,000 people.