Doe Deere’s Passion for Creativity and Drive for Success

Doe Deere has made a name for herself in the beauty industry. This native born Russian is the creator of Lime Crime cosmetics. Although her line of makeup is extremely popular today, she did go through a process before finding a business venture that would work well for her. As a recognized female within the business industry, Doe is often asked to speak at functions geared toward helping other women looking to enter the world of business. She has also been the topic of many online articles focusing on women in business.

When asked about her rise to the top, Doe Deere is quick to tell people how she turned her passion for creativity into a lucrative business. Even at a young age, Ms. Deere had big dreams of becoming a success. Moving from Russia to the United States, Ms. Deere found herself in New York City at the age of 17. Doe became interested in making it as a musician. The time she spent as a musician in New York and Los Angeles helped her understand the way the world of business worked.

Using Her Creative Skills

Doe Deere always had a passion for creativity and color. When she was 13 she decided to sell temporary tattoos to her schoolmates. In order to sell the tattoos she had to first convince her friends that they were cool to wear. Her success with Lime Crime started in a somewhat similar manner. Ms. Deere often shares the story of how she loved using bright colors for her own makeup looks, but found it almost impossible to purchase the colors she enjoyed using. It was this drive for creating her own unique look that gave her the idea of creating a new line of cosmetics.

Combining her experience in the music world with her education in fashion, Doe Deere was able to create a line of lip colors and eye shadows that were completely new to the beauty industry. After launching Lime Crime online, she was amazed at how many other women were looking for the same options in makeup as she was. She firmly believes her rise to success was due to the passion she had for what she created. Doe Deere often says she believes everyone has something special to offer they just need to listen to their inner voice to achieve their goal.

Meet Helane Morrison, the Lady who Believes in Transparency

Helane Morrison has a bachelor’s degree in Journalism from the prestigious Northwestern University in Illinois. She also attended University of California Berkeley School of Law for further studies. Other than being a down to earth lady, Ms. Morrison is an effective speaker. She talks about matters related to compliance as well as legal matters that are as a result of investment advisories. Ms. Morrison is a member of the board at the Regional Parks Foundation and is also a member of the board of American Bar Association.


Currently, Ms. Morrison is serving as the Chief Compliance Officer of Hall Capital Partners, one of the biggest advisory law firms in San Francisco, California. Ms. Morrison also serves as a member of the executive committee of Hall Capital Partners. Hall Capital is aware of the way people lost their lifetime savings during the 2008 economic crash. Since then, people began placing their finances close to themselves. Since the economic meltdown, Hall Capitals have come to the rescue of many people by ensuring there is integrity, accountability as well as there is regulatory compliance in all matter touching the finances of its clients.


Ms. Morrison has proven to be a very sharp, hardworking as well as a firm lady in this male dominated sector. She believes that there is the need to make solid and ethical investments for their clients. Before being entrusted with client money, the brokerage firms available or the mutual fund’s advisors in place or even the financial advisors must be thoroughly scrutinized to ensure that the investments are in safe hands. Ms. Morrison works with a team of enforcement staff. Whenever the team suspects an anomaly, they move very quickly to enforce disciplinary actions that usually go on to correct the mistake. They even press criminal charges whenever necessary.


. She worked for Securities and Exchange Commission for eight years (1999-2007). Her duties and responsibilities included enforcement of securities as well as litigation issues. Also, she was also responsible for regulatory compliance in Northern California as well as in other five states when she was appointed the regional director. Some of the big names that she had to deal with involved Google, NextCard Inc. as well as Hewlett-Packard and HBO. Ms. Morrison was also the person who exposed the American Amicable fraud where the company had sold false securities to more than 50,000 people.