Doe Deere is doing her part when it comes to creating a new brand of cosmetics that does not look like anything else that is out there. It is hard to put Doe Deere in any type of box because what she is doing does not look like anything that has been done by Covergirl or Revlon. Lime Crime is the brand that she created, and it comfortably stands on its own as one of the most creative brands of this era.
It is relatively easy for Doe Deere to run circles around her competition when it comes to the millennial crowd because she is young herself. It is one thing when you are an older executive for a major company that is trying to market to a group of young people. It is something completely different when you are part of the youthful generation that is patronizing your products. This is how someone like Doe Deere has been able to expand her brand and infiltrate a cosmetics world that has typically been run by older professionals.
In the cosmetics industry there really is no face associated with the brands that are considered to be major players in the makeup world. Mary Kay obviously is a company that has been run by women with independent sale consultants, but in other companies no one really knows if the leadership is a man or a woman.
The reason for this is that these people that sit in the CEO positions are not actively promoting the brand. They are too high up in the chain within the company to be an active force that promotes the brand. Doe Deere, by contrast, is someone that has proven that success comes with connecting with the consumers. She is someone that has taken an active role in promoting what she is selling, and Lime Crime has been so much better because of this.
It is very possible that Doe Deere saw this as a window of hope after she attempted to start her own fashion line through eBay. This clothing line would not take off in the way that she planned for it to take off, but she found great success with Lime Crime cosmetics.
Part of the reason for this may have been based on her unique approach to cosmetics. When it came to selling clothing she had an eye for fashion, but she wasn’t necessarily presenting anything that was all that you new from what her rivals were offering. With the Lime Crime Cosmetics, however, Doe Deere has planted a seed of mischief with fun-filled products that are a bit on the wild side. This is what makes many of her consumers take to this brand.
Doe Deere has been able to solidify herself as the outcast of the cosmetics world, and in this day in age of cyber marketing other consumers that may be feeling alienated by mainstream makeup brands are naturally adapting to Doe Deere. She’s the new voice of her generation. Learn more: https://www.linkedin.com/in/doedeere