The global gaming industry is estimated to be worth a whopping $99.6 billion. The industry, which continues to grow with each passing year has been heavily impacted by social media. The latest gaming industry research indicates that at least half of all social media users play games that are available on social networking accounts on an occasional basis.
The statistics point to a trend where social media is actively driving, and controlling what is happening in the gaming industry. Below are ways in which social media has been changing the social gaming industry:
Instant Games Coupled with Increased Engagement
The fact that the human population is currently suffering from a severely diminished attention span is no longer a secret. Social media has been one of the largest contributors to this scenario. Social media has taught people to expect instant gratification in many of the things they take part in.
One of the ways that social networking has been able to impact social gaming is that social networking users now want their games to be instantly available. It is a case of here and now. And catching on this trend was Facebook, one of the largest social networking sites in the world.
Facebook recently launched a feature known as Instant Games on its platform. Instant Games is an HTML5 gaming experience that works across various platforms. It allows its users to play a broad array of games without having to install a new application on their machines. Even though many are yet to realize this, but cross-platform gaming is the future of social gaming.