Social gaming has become a huge industry with millions of dollars being generated every year. Therefore, the industry as a whole is more competitive than it has ever been before. Many social gaming startups are coming out of the woodwork in an attempt to grab a piece of the market. However, there are only so many games that people are interested in playing. Many of the most popular games are already available to be played on a wide variety of social gaming sites. So how can a new company attract people to play games on their site? The answer to that question seems to be to create new games.
Companies that specialize in developing games for the social gaming industry need to do everything in their power to prevent their users from getting bored. If that happens, there is a good chance they will start to do their social gaming on a different site. Therefore, developers are constantly coming up with new games that fit into a wide variety of genres in an attempt to attract the largest possible audience. Some of these genres include games that involve social role playing, virtual villages, sport role playing and many different casino games.
Another reason why social gaming developers are desperate to keep their current users is the fact that most of the money in the industry is made through the sale of advertising. Needless to say, companies will not want to advertise their products on sites that are showing a drastic fall in users.