One of the most popular social gaming companies in India is getting a huge boost in funding. Both venture capital firms SAIF Partners and IDG Ventures agreed to open a Series A funding deal with India’s mobile social gaming company PlaySimple. This will give PlaySimple a whopping $4 million in order to expand its business.
PlaySimple said that it would use this money to help develop new games and recruit more members to their team. The PlaySimple team hopes these investments will make it the leading social gaming company in India, and, if things go well, penetrate into other mobile gaming markets.
Although PlaySimple has only launched two mobile games, these games have been hugely successful in India. Over 10 million Indians have downloaded the games GuessUp and WordTrek onto their iPhones or Androids. Most of the games PlaySimple develops are in the categories of puzzle or trivia.
PlaySimple, which was founded in 2014, was actually a part of the Google Launchpad Accelerator Program not too long ago. IDG Ventures has already donated $500,000 to PlaySimple at the start of 2015.
Executives at PlaySimple attribute their success to being “data-driven” in their results. Their target audience is the casual gamer, and they believe they have created some of the most addictive casual mobile games on the market. In order to expand into the global market, PlaySimple is now actively recruiting professionals involved in game design.
These investments into PlaySimple signal that this social gaming company has real potential for expansion outside of its home base in India. The PlaySimple staff only hopes to capitalize on the Indian market for now, but it is seeking to expand its global division in the ensuring months.