Just about everyone’s gotten sucked into a Facebook game at some point – a friend sends you an invite to a game that looks interesting, so you decide to check it out, and before you know it, you’re hooked. Even if you don’t end up spending thousands of dollars and tens of thousands of hours on a game like Farmville or Candy Crush, as the most devoted players do, you still might have found yourself spending a little more time on these addictive little games than you meant to.
Mobile games have proven to be a solid and reliable source of revenue for Facebook, so it’s no surprise that the social media giant is moving to make its games even easier to access and play. The first step in this direction came earlier this year, when Facebook Messenger added a neat hidden feature – if you clicked on a special basketball emoji that a friend sent you, you’d be able to play a little game of basketball against them. This game soon become quite popular, with over a billion plays in the first three months of its release. It’s no surprise, then, that Facebook is moving to add more and more Messenger-integrated games – now known as Instant Games – including Everwing, Space Invaders, Galaga, and the ever-popular Words with Friends. What makes these games so successful is that they’re quick to play – you can just tap a challenge that a friend sends you and dive right into the game.