Over the past five years, the amount of people who play games online with other people has increased considerably. This phenomenon, which is referred to as social gaming, allows people to connect and play with others across the world. While it has performed a great entertainment option, it now appears that social gaming is considered to be very profitable as well (http://www.prnewswire.com/news-releases/mobile-gaming-segments-are-the-most-lucrative-in-the-global-gaming-market-635603773.html).
According to a recent report, there are currently over 2 billion people across the globe that play online social games every year. While the amount of games that people play varies considerably from one person to the next, this level of gamers is an all-time high. In fact, the amount of revenue that is earned from online social games has also broken all time records. In 2017, it is estimated that revenue associated with I’m going to social and will top $100 billion for the first time. This is about an 8% increase compared to 2016.
Online social games are currently played on a number of different platforms. Historically, most social games were played through laptop and desktop computers. However, more and more people are playing games through their phones. Mobile social gaming now accounts for about 10% of all social gaming.
While mobile social gaming is still considered a small segment of the overall industry, it appears that it could actually be the most profitable and lucrative. On a per game played a basis, mobile games seem to earn far more revenue and profit than traditional social games. This revelation is likely to have a major impact on the social gaming industry. More and more existing games are soon to be transformed to include a mobile application version. Furthermore, many developers are now focusing their efforts on developing games that are designed only for mobile devices.