Kate Hudson’s Fabletics Dominating in Amazon Space

Amazon has been riding high in the online apparel market for years, and there appears to be no sign of them slowing down as the competition comes and goes. Amazon is still raking in approximately 20 percent of all online apparel sales, despite thousands of competitors all fighting for that same customer. Now entering the ring is Kate Hudson’s Fabletics, and in the last three years they have not been struggling in the same space as Amazon at all, in fact, this women’s workout apparel retailer sold over $250 million and counting.


Dominating the fashion e-commerce market is a very tall task, considering how long Amazon has been at this game. Hudson does not even appear to be concerned, instead, she credits her athleisure brand success to very simple yet effective practices. On the one hand, membership perks are plentiful at Kate Hudson’s Fabletics. On the other hand, a reverse show-rooming sales process has really helped give customers a unique shopping experience that could be transforming an industry.


Look inside the Fabletics retail stores at the local mall, there are women browsing all the racks, they are trying on every piece of workout apparel in sight, they are taking the store’s Lifestyle Quiz, and leaving without any pressure from the sales associates to make a purchase. This doesn’t appear to be business as usual for a clothing company, and yet it is responsible for sales that are breaking records for Kate Hudson’s Fabletics.


Part of the allure of shopping at Kate Hudson’s Fabletics is knowing that as a member you don’t have to buy at the retail store because those items go right to your online account for consideration at a later time. This means that a shopper can try on anything at the store and then leave, then when the time is more convenient, log into their account and just pick up where they left off. With so many more items to consider online, shoppers are spending more than at other online retailers, and sales numbers keep racking up.


Now add into the equation perks like a free shopping assistant, discounted prices, and free shipping, and you can see why Kate Hudson’s Fabletics is putting a scare into other retailers, including Amazon. If the numbers continue to grow at this pace, it could be that all the other clothing retailers will be looking at the success plan of Kate Hudson’s Fabletics to grow their own business.

How The Power Of Customer Feedback Made Fabletics Beyond Famous

Kate Hudson, the beautiful star of “Almost Famous,” has been a household name as a Hollywood star, and now, also as the co-founder of the leading athletic wear company, Fabletics. As a well-known Golden Globe winning actress, Kate Hudson has continually been in the spotlight for her lean and toned figure. Naturally, Hudson’s active lifestyle gave her ample opportunity to try out a variety of workout clothing before becoming co-founder of Fabletics.


As a public figure that embodies a fit lifestyle, Kate’s first hand experience gives her a unique advantage to the competition, because she is aware of the common issues faced by women when purchasing workout clothing– if the outfit is stylish, it’s not comfortable. If it’s comfortable, the colors may be boring or dull.


While Hudson’s personal style and active involvement with Fabletics has successfully positioned the company as a fashion-forward yet approachable alternative to overpriced athletic wear, the company’s success rests on its ability to listen to the crowd.

Fabletics heavily relies on customer feedback to plan everything from product design to inventory. Hudson’s keen ability to listen to and leverage the feedback from customers ensures that Fabletics will continue to produce high quality pieces that their customers want.


Additional data derived from Fabletics’ parent company, TechStyle Fashion Group, gave Fabletics more insight for suggestions to implement in their product offerings.

As online shopping continues to increase, consumers rely heavily on customer reviews when making their online purchase decisions. Potential customers scan other customer reviews, and then weigh the pros and cons when making their decision.


Fabletics understands the power of consumer feedback, and encourages reviews from their customers. More importantly, Hudson reviews the data and listens to the customers by implementing their suggestions, creating brand loyalty and customer retention. Consumer reviews also boost a company’s search engine ranking, resulting in higher visibility and increased sales.


Kate works closely with team at Fabletics, and helps make decisions ranging from social media strategy, design, and raw sales data to determine which pieces are bestsellers. With this data, consumers get matched with their perfect outfit after entering information about their style and preferences.


By analyzing customer feedback, Hudson and the team at Fabletics are able to determine the demand for each piece, which helps plan inventory requirements as they go from design to production.


Fabletics has experienced high levels of success because of their responsiveness to customer reviews and feedback, resulting in more reviews, and more raving fans.

Because the brand is a direct reflection of Kate’s style and vision, it is easy to picture her wearing these outfits to her workout sessions and while running errands.


More importantly, with all the styles available, you can visualize yourself in those outfits as well. Give the lifestyle quiz a try right now, and say hello to your new favorite outfits!


Lime Crime: A Company Created For Bold Women


Doe Deere, a female entrepreneur and creator of Lime Crime Cosmetics, is far more than a model of her own make up. She is a strong business woman who has created a brand that inspires her customers to be themselves and expose their inner beauty. Deere was recently interviewed by Galore Magazine, where she offered up more insight on being an entrepreneur and the positive vision of her company.

Deere grew up as an artistic and imaginative child in New York. She had a true passion for color as a child and was able to turn that into a long-term career. While Lime Crime currently focuses on makeup, Deere hopes to expand that soon into other products and ideas.


Deere first found her love for makeup at the age of nine, during a slumber party with friends. While playing dress-up, Deere was inspired to put on colorful makeup to match her costume, which then led her to find the experience to be more authentic. Deere does admit that her makeup skills left much to be desired until she was in her 20s, but to her, the purpose behind makeup was to express yourself, not to have perfect lines.

With her experimentation with colors, Deere’s online following exploded on her website with traffic sky-rocketing as girls flocked to her site to check out her new ideas. This led to the basis of her brand, which is experimentation, self-expression, and fun.

Deere came up with the name of her brand in 2004, when she needed a name for her eBay store. Her favorite color is Lime, and came up with the word “Crime” to rhyme with it. Lime Crime was then born, and twelve years later, the name represents a color revolution and the idea of breaking society’s ideal beauty rules.

Deere believes having an internet based company has both its advantages and challenges. She loves the ability to receive immediate feedback online, as she prides herself on being a brand that is very connected to her customers. When faced with challenges stemming from having an online business, Deere learns to grow and improve her business from any hurdles, and finds these challenges to be a part of her entrepreneurial journey.

Doe Deere feels so close to her Lime Crime customers that she refers to them as her “unicorns” on Tumblr. To Deere, this represents people who are proud that they were born different. She believes it takes a special person to be able to wear her colors of makeup with pride.

Doe Deere feels great to be recognized as such a successful entrepreneur. She hopes to one day be a positive role model for other females who are looking to start their own business.  Shop Lime Crime on popular websites like Glambot, or find them at an Urban Outfitters near you.


Chris Burch Provides A Creative Side to the Entrepreneur Industry

Just like the technology industry, the fashion industry has seen a lot of changes throughout the years. These two industries do have one thing in common: They tend to grow and change together.

In the past, technology has grown with the popularity of what a person considers fashionable. In the 70s, the boom box was not only a technological advance but also a fashion statement. In the 80s, they were added to movies which increased the popularity. In the 90s, a personal experience came about with the Walkman. Later still, the experience changed again with the iPod. As the technology changed, the popularity of the products became more and more fashionable.

Fashion designers, by definition, crave giving consumers what the desire. Technology can help them do that. People find innovation and functionality fashionable. Fashion can advance through technology.

Fashion can even protect us. It’s not necessarily fashion to wear bike protection, for instance, but fashion designers can create fashion that has a job. The Airbag for Cyclists, which is an airbag that pops out of neckwear to protect the head, or Frontline Gloves, that allow information to be sent between firefighters, are just a few examples.

Glasses haven’t exactly had a great fashion reputation until very recently. Technology was helped by fashion, as some designers use them as a trend, allowing more people to accept them as a fashion statement.

Fashion can be created by recycled materials, killing two birds with one stone: Creating fashion and helping the environment. Fashion and technology can also be used together to create energy. New clothing can capture the kinetic energy to power things.

These views are shared by Christopher Burch, founder and CEO of Burch Creative Capital. As an entrepreneur, he has a vision for market opportunities, imagination and creativity helps create businesses that have a positive, lasting impact on their consumers’ lives.

He has over 40 years of experience in the industry and has been a part of the growth of over 50 companies. Burch Creative Capital’s portfolio includes the likes of Poppin, Cocoon9, Voss Water and ED by Ellen Degeneres.

Burch’s company is currently undergoing the support of developing consumer product brands from retail to apparel and home furnishings.

Visit Chris Burch’s website to learn more.