Doe Deere, a female entrepreneur and creator of Lime Crime Cosmetics, is far more than a model of her own make up. She is a strong business woman who has created a brand that inspires her customers to be themselves and expose their inner beauty. Deere was recently interviewed by Galore Magazine, where she offered up more insight on being an entrepreneur and the positive vision of her company.
Deere grew up as an artistic and imaginative child in New York. She had a true passion for color as a child and was able to turn that into a long-term career. While Lime Crime currently focuses on makeup, Deere hopes to expand that soon into other products and ideas.
Deere first found her love for makeup at the age of nine, during a slumber party with friends. While playing dress-up, Deere was inspired to put on colorful makeup to match her costume, which then led her to find the experience to be more authentic. Deere does admit that her makeup skills left much to be desired until she was in her 20s, but to her, the purpose behind makeup was to express yourself, not to have perfect lines.
With her experimentation with colors, Deere’s online following exploded on her website with traffic sky-rocketing as girls flocked to her site to check out her new ideas. This led to the basis of her brand, which is experimentation, self-expression, and fun.
Deere came up with the name of her brand in 2004, when she needed a name for her eBay store. Her favorite color is Lime, and came up with the word “Crime” to rhyme with it. Lime Crime was then born, and twelve years later, the name represents a color revolution and the idea of breaking society’s ideal beauty rules.
Deere believes having an internet based company has both its advantages and challenges. She loves the ability to receive immediate feedback online, as she prides herself on being a brand that is very connected to her customers. When faced with challenges stemming from having an online business, Deere learns to grow and improve her business from any hurdles, and finds these challenges to be a part of her entrepreneurial journey.
Doe Deere feels so close to her Lime Crime customers that she refers to them as her “unicorns” on Tumblr. To Deere, this represents people who are proud that they were born different. She believes it takes a special person to be able to wear her colors of makeup with pride.
Doe Deere feels great to be recognized as such a successful entrepreneur. She hopes to one day be a positive role model for other females who are looking to start their own business. Shop Lime Crime on popular websites like Glambot, or find them at an Urban Outfitters near you.