Some game developers took some time out to discuss their experience in developing games for Facebook and included the opportunities, challenges, and issues faced when doing so.
The Facebook game platform that they discussed is known as Facebook’s Instant games and is part of the social media’s sites offerings to almost two billion people who play the system.
The developers for Facebook Instant Games consider the platform to be unusual in that it is part of Facebook Messenger and is a relatively recent issuance by Facebook after only having been launched in November 2016. The platform allows users to challenge friends instantly and play using an HTML5 lets them instantly access these games on an easy to use web standard which allows them to use something other than apps, which can be bothersome to use and play with.
The use of HTML5 lets players enjoy these games even with a slow internet connection and lets game developers quickly build out a game without going to a third party developer site. Facebook has many partners in development including Zynga and Konami, but even smaller developers are interested in working through Facebook Instant Games because the interface allows for easy and accessible development, in addition to the legion of Facebook users.
Developers love the fact that there is no download needed on the interface and lets easy connections between players and the HTML5 option allows for a unique and dynamic product that third parties can change and let grow and change as time goes on.
While Facebook Instant games will never replace the high bandwidth games the hardcore gamers play, it is a great option for casual gamers who play via social media. Developers who are able to get in early feel as if they can build their own user base and generate future profits.