Fans of social gaming are not as dedicated as the PC gamers who enjoy dedicated services such as the Steam platform and multiplayer arenas; however, this has not stopped Facebook from developing a space specifically for the enjoyment of social gaming fans.
Facebook Gameroom is a new Windows app that seeks to replace its existing Games Arcade section. With the Gameroom app, players will find social games that they can download and play on their desktop and mobile devices even when they are offline.
With this new feature, Facebook wants to increase the potential income it can derive from social games. The social network already gets 30 percent of the revenue from the games it hosts; the Gameroom app seeks to make the social gaming experience more attractive to players.
Virtual reality is another reason Facebook needs to go live with its Gameroom app. The company has made considerable investments related to VR, namely the acquisition of headset manufacturer Oculus Rift. Facebook has hinted at the possibility of games that could bring members together in virtual spaces.
Another strategy that Facebook may likely attempt with its Gameroom would consists of attaching advertising to games touted on the News Feed of each user.