How Andrew Rocklage Started His Sky Zone Empire

Anyone who knew Andrew Rocklage growing up could have predicted that he was going places. From a very young age, the native of Greater Boston exhibited a natural enthusiasm and persistence that boded well for his future. Like many young adults, however, Rocklage didn’t exactly follow a straight, smooth trajectory after graduating from high school. Although he thought that he knew what he wanted to do with his life–namely, practice law–he learned with experience that it wasn’t quite his cup of tea. Rather than stick with a profession that wasn’t very satisfying, he decided to switch gears and to strike out on his own.

 

In many ways, it was fortuitous that Andrew Rocklage didn’t know precisely what he wanted to do after graduating from high school. Although it meant taking a lot more time to get where he wanted to be, it also afforded him the opportunity to save up money from his early jobs so that he could invest in something in the future. As it happened, that “something” was Sky Zone. If you’re not familiar with Sky Zone, it is a California-based chain of indoor trampoline parks. They are all franchises, so ambitious entrepreneurs can purchase franchises to strike out on their own.

 

After earning his high school diploma, Andrew Rocklage was accepted to the Isenberg School of Management at the University of Massachusetts at Amherst. He graduated from there in 2009 with a Bachelor of Science in sports management and economics. At that point, he was still leaning toward a career in the sports field, so he interned at Major League Lacrosse in public relations to see how he liked it. Ultimately, he decided that working in that field wasn’t for him. He had always been interested in studying law, so he applied to and was accepted at Suffolk University Law School.

 

Law school was demanding and challenging. Andrew Rocklage stuck it out and mostly enjoyed it, even though it was very difficult. He graduated with a Juris Doctor degree from the university in 2013. After passing the bar exam, he officially became an attorney. Along the way, he held positions as legal consultant and law clerk. Eventually, he accepted a position as corporate counsel for EPIRUS Biopharmaceuticals. His employers were thrilled with his performance and with what he brought to the table, but Andrew was left a bit cold by the work. It just didn’t inspire him.

 

Andrew Rocklage visited a Sky Zone in the Boston area and was impressed by what he found. The company has more than 110 locations around the country, and it was the first to offer indoor trampoline parks. Rocklage learned that franchises were available. Unfortunately, none were available in the Boston area. Andrew decided to conduct research to find a metro area where a new Sky Zone should do well. His research led him to Daytona Beach, Florida. Another indoor trampoline park was set to open there, but Rocklage had a clear plan for his facility and decided to take the leap.

 

With a population of more than 400,000 and more than 8 million visitors to the area each year, Daytona Beach seemed like the perfect place to Andrew Rocklage for opening a new Sky Zone. Ultimately, Rocklage invested more than $1.8 million on the indoor trampoline park. He had it built in a high-end retail area where parents would feel comfortable with dropping off their kids for a few hours at a time. Right away, the indoor trampoline park was a huge hit. While some of this has to do with the novelty of the indoor park, more of it has to do with the way that Andrew operates it.

 

Andrew Rocklage decided that his Sky Zone would go above and beyond what other locations have to offer. Since he had experience working with startups as a lawyer, he knew how to get a business off the ground. His Sky Zone includes a freestyle jump area, a Sky Hoops basketball area, an Ultimate Dodgeball area, a FoamZone where people can jump and play amid large pieces of foam and even a Fuel Zone snack bar. At more than 28,000 square feet, it is more than large enough to accommodate these attractions.

 

While Sky Zone mostly caters to children and teenagers, it has also become popular with fitness-minded adults. In fact, Andrew Rocklage’s Sky Zone in Daytona Beach has Skyrobics classes and even classes for toddlers. There are also private rooms that can be rented out for birthdays and other occasions. Recently, a “warrior course” was added to the facility. Not content to rest on his laurels, Andrew Rocklage also became the owner of another Sky Zone in Port St. Lucie, Florida. Chances are that he will add additional locations in the future. For now, he is content to live in sunny Florida and to ply his trade as an entrepreneur.