Doe Deere Taps into the Consumer Base that Other Companies Neglected

Doe Deere is doing her part when it comes to creating a new brand of cosmetics that does not look like anything else that is out there. It is hard to put Doe Deere in any type of box because what she is doing does not look like anything that has been done by Covergirl or Revlon. Lime Crime is the brand that she created, and it comfortably stands on its own as one of the most creative brands of this era.


It is relatively easy for Doe Deere to run circles around her competition when it comes to the millennial crowd because she is young herself. It is one thing when you are an older executive for a major company that is trying to market to a group of young people. It is something completely different when you are part of the youthful generation that is patronizing your products. This is how someone like Doe Deere has been able to expand her brand and infiltrate a cosmetics world that has typically been run by older professionals.


In the cosmetics industry there really is no face associated with the brands that are considered to be major players in the makeup world. Mary Kay obviously is a company that has been run by women with independent sale consultants, but in other companies no one really knows if the leadership is a man or a woman.


The reason for this is that these people that sit in the CEO positions are not actively promoting the brand. They are too high up in the chain within the company to be an active force that promotes the brand. Doe Deere, by contrast, is someone that has proven that success comes with connecting with the consumers. She is someone that has taken an active role in promoting what she is selling, and Lime Crime has been so much better because of this.


It is very possible that Doe Deere saw this as a window of hope after she attempted to start her own fashion line through eBay. This clothing line would not take off in the way that she planned for it to take off, but she found great success with Lime Crime cosmetics.


Part of the reason for this may have been based on her unique approach to cosmetics. When it came to selling clothing she had an eye for fashion, but she wasn’t necessarily presenting anything that was all that you new from what her rivals were offering. With the Lime Crime Cosmetics, however, Doe Deere has planted a seed of mischief with fun-filled products that are a bit on the wild side. This is what makes many of her consumers take to this brand.


Doe Deere has been able to solidify herself as the outcast of the cosmetics world, and in this day in age of cyber marketing other consumers that may be feeling alienated by mainstream makeup brands are naturally adapting to Doe Deere. She’s the new voice of her generation. Learn more:


How Doe Deere And Lime Crime Launched A Beauty Revolution

These last few years the worlds of beauty, makeup and fashion have seen some monumental changes. The introduction of the internet has meant that people who love makeup and who are always looking for new lipsticks, eyeshadow, lip gloss, bronzer and for new inventive ways of wearing them now have access to more information about makeup and more options than they have ever had. Rather than flipping through the pages of a fashion magazine to search for features that were created by a beauty editor in New York City consumers who are enthusiasts of makeup need to look no further than their smartphone’s Instagram app to find inspiration for their makeup looks.


These days beauty bloggers and everyday people are posting to social media, sharing reviews of their favorite makeup and sharing new looks that they have created by using makeup in unconventional ways. Once upon a time it seemed as though consumers were often encouraged to use makeup to enable them to conform to a standard of beauty that was set by someone other than themselves. These days however it seems as though beauty consumers are using makeup to express themselves and to set themselves apart from other people. Arguably it is this desire for unconventional aesthetics that has enabled entrepreneurs such as Doe Deere of the online beauty company Lime Crime to be so successful. Some might say that it was Doe Deere’s company Lime Crime that helped to pioneer so many of the eye-catching and bold makeup trends that have been popularized on the internet. Many beauty enthusiasts now prefer colors that were once thought to be unconventional such as wearing dark blue lipstick or even wearing green lipstick. Doe Deere was among the pioneers who showed other young women that adhering to a standard of beauty that was unconventional could be okay and could even be more interesting than following trends that were set by gatekeepers in the worlds of beauty and fashion.


If you pay any attention to conversations about beauty standards, makeup, clothes and fashion media you probably know that even though many women like to read fashion magazines or to buy makeup they can often ended up feeling boxed in by these things. Some people can be made to feel as though the way they look does not align with the way that the world defines beauty and the ideas about what beauty is. What entrepreneurs such as Doe Deere have been able to do is help give people the tools to create a definition of beauty that is more expansive and that aligns with a consumer’s values. Lime Crime has helped its customers to accomplish this by giving them access to bold lip colors that normally were not the sorts of colors sold by larger brand names in the beauty industry. By being able to purchase orange lipstick or lipstick that would make their lips look shiny and green from Lime Crime some beauty consumers were likely able to have the chance to express themselves and to challenge ideas about what is beautiful that they normally might not have had. Learn more:


Secrets of An Entrepreneur: Doe Deere

Anyone who keeps tabs on beauty trends on social media knows about Doe Deere. She is the founder and CEO of the indie makeup company, Lime Crime. Lime Crime Cosmetics is a well-known innovative brand that changed up the way women think about makeup. From rich, matte lip shades called “Velvetines” to a wide array of unusual, brilliant, hair colors, Lime Crime is setting trends online with over 2.6 million Instagram followers. During these days of downsizing, outsourcing, and high unemployment, many individuals are following their hearts and trying to start their own business.

For anyone who does not know Doe Deer’s backstory, she came to New York from Russia as a teenager. She explored the New York music scene, performing with a band. Then she began taking her love of makeup to the next level by starting her own company with little money and a big dream. The story of this woman, an immigrant to the United States, who built her own beauty empire is inspiring. Although every individual’s path is unique, Doe Deere is quick to share advice and encourage others to follow their own dreams. Learn more:

A recent interview with Doe Deere on, titled “How The Controversial Doe Deere Became a Successful Entrepreneur”,, gives a glimpse of what it takes to build and run your own company.

First of all, Doe Deere recommends finding your passion. She advises that you have to be dedicated and passionate about your vision and goals. Often the road is hard and entrepreneurs need to make sacrifices and do what it takes along the way to get where you want to be.

Next, is honing and developing your skill set. Ms.Deere advises that everyone has talents and skills. You just need to develop them. She cites that doing what you can naturally do well and have an aptitude for is easier than trying to invent or learn something completely new. Case in point she started with a love of makeup and artistic talent and took parlayed that into a business.

When problems arise (and they always do) Ms. Deere advises to tackle them head on. Mistakes can also be an opportunity for learning and growth. There is wisdom to be learned from others so pay attention to what is trending in your type of business and use successful entrepreneurs as role models.

To be successful in business, a certain amount of fearlessness is involved. You have to take risks for rewards. That means thinking out of the box, and daring to be a rebel of sorts, like Doe Deere. Playing it too safe is risky for entrepreneurs.

Doe Deere made her name through hard work, perseverance and a creative spirit that refused to give up when the going got tough. To live a dream means doing what you love, and Ms. Deere loves selling high-quality cosmetics to her “fearless pack of unicorns” who adore her beauty products. To learn more about Lime Crime cosmetics, visit