The rise of Lori Senecal

Rising the corporate ladder is not an easy task especially for women who are thought to be weaker as compared to their male counterparts. Ms. Lori Senecal is one of the women who has proven wrong this assumption by many about female gender being weaker than men. A prominent marketer recognized for her work worldwide Ms. Senecal is currently the Chief Executive Officer at MDC agency CP+B. Ms. Senecal is in charge of coordinating the company’s global offices and manages its expansion and potential areas of growth. Using her strong leadership skills and excellent organizational capabilities Senecal has overseen the growth of the agency to great heights.

Ms. Senecal has a Bachelor of Commerce, Marketing, and Finance from McGill University. The journey to the top for Ms. Senecal started long ago at McCnann world group. Here she served as the chief innovation officer before she was promoted to head the New York office of McCnann Erickson flagship. She is also the founder of a marketing unit called Tag Ideation. Before appointment at MDC, she was the chairman and CEO of KBS. Ms. Senecal did some good work while at the helm of KBS that saw it grow from a little agency consisting of around 250people to a large organization of over 800people. It was even recognized by Crain’s among the best places to work in New York. KBS deals with well-established clients such as Vanguard, TE connectivity, Harman, BMW and more. By improving the firm’s status significantly, Ms. Senecal had proved her worth to all.

At the time of naming her the CEO of CP+B she was the president and CEO at MDC Partner Network. At MDC she was responsible for pushing the company’s vision forward to grow the business and partner with other networks. Her role at MDC helped her gain a lot of experience that would come in handy in her new role. Ms. Senecal believes in using the talents at her disposal and culture to drive change to achieve her purpose of growing the agency. Ms. Senecal is a member of the Board of Ad Council. During her tenure at MDC, she was honored at AWNY Game Changer Awards with a Quantum Leap Award for Leadership and was named one of Advertising Age’s Women to Watch in 2014.