Alexandre Gama: Advertising Giant

Alexandre Gama is a Brazil advertising giant and the founder and CEO of the Neogama Agency, which is one of the top 20 advertising agencies in Brazil. He is the only Brazilian to have ever been part of the Global Creative Board, this is a committee of leaders involving the Publicis Groupe.

Alexandre Gama started in the advertising industry by graduating from the Fundação Armando Alvares Penteado. He then went on to be an editor at Ogilvy, an advertising agency. He then held several other positions at DM9 agency, AlmapBBDO as a partner and vice president of creation, and Young & Rubicam as President/CEO.

In the midst of holding these positions, Alexandre Gama founded Neogama in 1999. In its first 3 years of existence, the company grew quickly. It was the first advertising agency in Brazil to win a Lion at the Cannes Film Festival. After being apart of BBH in London for several years, Gama disconnected Neogama completely and ran the company in Brazil exclusively.

With his constant entrepreneurship and drive Alexandre Gama has been the winner of several awards. In 2007 he received the Award Caboré Businessman/Industry Director of Communication of the Year. His agency Neogama has been the recipient of several Gold Lion awards from the Cannes Film Festival. These awards and accomplishments are only a small testament to the Brazilian giant of advertising that is Alexandre Gama.