In the past decade video game broadcasting has become a global phenomenon and new form of entertainment for millions of people all over the world. There’s no better evidence of this than the massive growth of the video game broadcasting website Twitch. Twitch has grown into one of the biggest online entertainment destinations in the world, giving video game fans everywhere a place to watch their favorite games and streamers. But Twitch was created to cater to more “core” gamers and wasn’t originally very concerned with its social features. Two former Apple executives saw that as an opportunity to build a product with a much more social focus.
Caffeine, a game streaming service co-created by former Apple executive Ben Keighran, launched a new game broadcasting service that looks to battle Twitch and offer a more social, user friendly alternative to the established video game streaming service. The company hopes their platform attracts new user through it’s simplified broadcast process and ease of use, making it more appealing to content creators and viewers alike. It also features a wide range of social features, allowing viewers to interact with streamers and content in new and exciting ways. The company hopes these additional features help it compete with the massive success of Twitch and find a niche among viewers who want more social elements in their video game streaming experience.