One of the most popular and lucrative areas of social gaming involves gambling. There are many games of chance that are patterned after popular games that you would find in a casino. This has caused many of the largest casino companies in the world to hop aboard the social gaming bandwagon. There is a large amount of money to be made in the social gaming world and the casinos want a piece of it. Indeed, social games that involve gambling have been popular for quite some time. However, casinos realize that social gaming is an ideal way to attract millennials and get then interested in gambling for the first time.
There is a large demand from casinos to have social gaming developers create new games to attract new customers. The casinos know that young people like to play games on their mobile devices. Many young people spend several hours each day doing this. Therefore, social casino games are the ideal way to target these young people and get them to start gambling. The social games can also be used to get the millennials to take a trip to visit the real casino.
It is important to note that all of the casino social gaming apps are free to play. Players can win virtual currency that cannot be cashed out. The money is generated through ads that appear on the screen when the person is playing. The fact that the games are free makes many people want to keep playing them repeatedly. This adds value to them. Studies have shown that many players of casino social game apps stay engaged with these games for roughly two hours each day.
More than $38 billion was made last year by the mobile gaming industry. Casinos will continue to create more interesting games. These are designed to keep players engaged for as long as possible so they can be exposed to commercials for the various brands they are trying to promote.